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New Junior is a family owned business founded by Kiwi siblings Josh and Lillian, based in Melbourne. Growing up with permanent hearing loss in our family made us understand the importance of always protecting your hearing.

A few years ago our sister attended a 3 day music festival with her 9 month old daughter and realised she could experience permanent hearing loss if she wasn't protected from loud noises. The search was on to find a suitable product that was both comfortable for both the baby and practical for Mum. 

After searching far and wide we realised there was no such product that suited both needs. We spoke to everyday Mum’s and Dad’s and discovered what we needed to create. Our desire to provide quality baby hearing protection for our family led to the birth of New Junior hearing protection earmuffs. New Junior baby earmuffs can make the uncomfortable, comfortable once again.